Point of Sale

When I arrived at Flying Dog in 2006, one of my main job responsibilities was a complete redesign of all of their Point of Sale pieces. I worked with the Director of Marketing to build a completely new set of Flying Dog POS. We wanted the POS to better match the new packaging that I […]

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Packaging

One of my favorite projects to work on at Flying Dog was a refresh of the entire line of packaging, including labels, carriers and case cartons. Being able to work with the illustrations of Gonzo cartoonist Ralph Steadman (he hates the word “illustrator”) will always be something I am extremely proud to have done. I […]

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Social Media

Flying Dog’s social media efforts were praised in March 2009 as a “Social Media brand to watch” at Mashable, one of the web’s leading tech blogs. Being written about like this validated our bold approach to social media. It’s great to get the recognition for the social media initiatives that we worked so hard to […]

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Website Development

Being the Creative Manager at Flying Dog meant that I got to put my hands on everything that was designed for the entire brand. I used a content management system for Flying Dog to add and edit content very regularly, including adding a distributor downloads section, modifying our homepage and developing specific beer pages. We […]

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Photography & Video

VIDEO We tried out various types of video at Flying Dog, from videos about our unique company culture to videos about pairing Flying Dog beer and food. We originally hired coBRANDiT, a great agency out of Boston to come out to our Colorado brewery to film the goings on, including the antics of our non-traditional […]

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Non-Brewery Design

I know that working at Flying Dog was in many ways working for a niche brand with a very distinctive style. I want you to know that I am a versatile designer who does a variety of different types of design and marketing. Here are samples of work I’ve done for my current business, Fermentable […]

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